Creating a New Email Account: Why It’s Essential for Your Wellness Business
Starting your wellness business is exciting, but let’s be real—figuring out the tech side can be overwhelming. One of the simplest yet most impactful steps you can take is creating a new email account that reflects your business.
And I’m not talking about creating a new personal email account, like carlathecoach@gmail.com (I’ve seen iterations of this SO many times). I’m talking about a professional, branded email that builds trust and sets the tone for your business.
Why Creating a New Email Account Matters
1. Build Trust at First Glance
Your email address is one of the first things a potential client sees. A professional email like hello@yourbusiness.com tells people you’re serious and professional.
In contrast, using a personal email (or worse, one from years ago) can make you seem unprepared—even if your services are incredible.
2. Look Like the Expert You Are
Switching to a branded email isn’t just about appearances. It positions you as an authority in your field. When people see you’ve invested in your business, they’re more likely to invest in you.
It’s a subtle yet powerful signal that says, “I’m ready to help you and I know my stuff.”
3. Keep Your Inbox Organised and Secure
Personal emails can quickly become cluttered, making it hard to keep track of important messages. Professional email platforms like Google Workspace not only keep your business communications organised but also offer enhanced security features.
How to Create a New Email Account for Your Business
Here’s how you can set up your professional email in a few simple steps:
Step 1: Get a Domain Name
Purchase a domain name that aligns with your business (e.g., yourbusiness.com). I personally like to use GoDaddy.
Step 2: Sign Up for Google Workspace
Google Workspace lets you create a professional email (like yourname@yourbusiness.com) while keeping the familiar Gmail interface that you know and love (because the last thing we want to do is add a new email system into the mix!)
Step 3: Link Your Domain to Google Workspace
Follow Google’s step-by-step instructions to connect your domain. This verifies ownership and allows you to use your new email address.
Step 4: Set Up Forwarding and Filters
Transfer important emails from your personal account and set up filters to keep things organised moving forward.
Step 5: Update Your Online Presence
Swap out your old email address for your new one on your website, social media, email signature, scheduling system and anywhere else you exist online.
Pro tip: I use my password manager as a record of where my contact details are sitting so I can easily run through that list and update where needed.
Common Mistakes to Avoid When Creating a New Email Account
Skipping the domain: Your domain is the foundation of your professional email. Don’t settle for a generic option.
Using free email providers: You pay for what you get. A branded email through platforms like Google Workspace adds credibility.
Forgetting to update your details: Make sure your new email is consistent across all platforms so your ideal clients can contact you easily.
The Time and Cost Savings of a Professional Email
Save Time: With tools like Google Workspace, everything is in one place—email, calendar, and file storage—making your day-to-day operations smoother.
Save Money: A professional email prevents missed opportunities by building trust and credibility from the start.
Feeling Overwhelmed? Let’s Simplify It
If creating a new email account and setting up your business systems feels daunting, you’re not alone. I’ve been there, when I started my first business I spent months researching solutions and trying to piece things together.
That’s why I created The Essentials, a done-for-you package that simplifies the process and gets your business set up quickly and efficiently. In as little as two weeks, you’ll have everything you need to hit the ground running—professional email included.
Final Thoughts
Creating a new email account might seem like a small step, but it’s one of the most important things you can do to make a great first impression and set the tone for your business.
Don’t let tech overwhelm hold you back. Start with the basics, and you’ll be on your way to building a professional, trustworthy, and organised wellness business.
(Want to skip the trial and error? Learn more about The Essentials and let me help you get set up for success so you can focus on doing what you started this business for—helping people.)
