THE PERSON BEHIND THE BUSINESS.
I've spent most of my career helping businesses run better. Now I do it for the people I think need it most: health and wellness business owners who are brilliant at what they do but didn't sign up to become a tech and operations expert.
HOW I ENDED UP HERE.
Before Health Tech Network, I had a long corporate career across technology, project management, law, consulting and business operations. I got very good at making complex things run smoothly. I'm also a health coach, which means I understand this industry from both sides. As a practitioner and as a business operator.
Then I built my own wellness businesses. And I saw the same thing over and over again with my health and wellness business peers.
Brilliant practitioners drowning in admin. Burning hours on manual tasks that should have been automated years ago. Hiring VA after VA hoping it would fix things, only to find themselves worse off because now they had someone to manage on top of everything else. Lying awake at 3am wondering whether this is just what running a business is going to be like forever.
But what they didn’t realise was that they weren’t failing. They were simply running on foundations that were never built for where they’d ended up.
That's the gap I was perfectly qualifed to fill.
I ACTUALLY UNDERSTAND YOUR INDUSTRY.
Not just the tech side. The compliance requirements, the client care considerations, the specific tools that work for health and wellness businesses and the ones that don’t. You won’t need to explain what you do or why it matters. I already get it.
I LOOK AT THE WHOLE PICTURE.
Most clients come to me thinking it’s their website. Or their scheduler. Or that they just need a VA. Usually there’s something different going on underneath, and fixing the wrong thing first is expensive. I always diagnose before I prescribe - otherwise we’re just throwing money down the drain.
I'M NOT YOUR AVERAGE OBM OR VIRTUAL PRACTICE MANAGER.
I’ve actually built and run my own businesses, not just worked in them. I know what it feels like to be the one responsible for absolutely bloody everything. The decisions, the pressure, the loneliness of having nobody at your level to talk to. I’ve been there and that perspective comes with me into your business. I’m not just ‘a pair of hands’, I’m a partner.
I'M NOT GOING ANYWHERE.
Most of my clients work with me on an ongoing basis. This means I get to know your business properly, stay invested in how it goes, plus I’m in your corner when you need a sounding board, not just when there’s a task to get done. That’s not something you get from a VA or a tech consultant. And I reckon that once you’ve had a taste of this level of support, you’ll wonder how you ever managed without it.
Hi! I'm Carla
I’m AuDHD, which means I have both Autism and ADHD. I’ve built my business around how my brain works and what it excels at. That means I go very deep very fast, notice things others miss, and get genuinely (possibly unreasonably) excited about your business operations.
I'm currently based in Melbourne, Australia and work with health and wellness business owners globally. I also run HealthTech.Systems, an all-in-one platform built specifically for health and wellness business owners.
